Elevate Digital has reached a portfolio milestone with Primo Brands Corporation (NYSE: PRMB). The composable, headless web platform it built and operates now powers nine distinct water brands as fully independent, brand-isolated websites, alongside the flagship Water.com: Poland Spring, Deer Park, Arrowhead, Pure Life, Ozarka, Zephyrhills, Splash, Ice Mountain, and Saratoga the latest launch.
The story here is no longer a single site. It is repeatability: nine separate brands, each with its own identity, all launching and operating from one shared, reusable foundation. What was proven on Water.com is now a portfolio-wide system, and the engine behind an expanding family of Primo Brands experiences.
The platform began with Water.com, where Elevate Digital consolidated 15 fragmented brand sites into one unified experience with zero SEO loss and near-100% team adoption in 60 days. That flagship build is the foundation everything else now runs on.
Each brand is fully brand-isolated, its own brand-scoped components, design tokens, and content model, while sharing one reusable codebase underneath. That means Poland Spring and Saratoga can look and feel nothing alike, yet both ship from the same foundation. Distinct identities, no code duplication, one platform to maintain.
The architecture is fully headless: the Storyblok headless CMS handles content creation, modular page building, and visual editing, and a Next.js front end renders each brand experience. Marketers publish campaigns and pages on their own, no developer tickets, across the entire portfolio.
Because the foundation is reusable, each new brand is a launch, not a rebuild. The Pure Life site went live in approximately nine weeks from kickoff, and Saratoga is the most recent brand to come online, with more in the build pipeline. Speed-to-launch is the point: the platform was designed so the next brand is always faster than the last.
Primo brands' portfolio of water experiences now run on the shared headless platform, alongside the flagship Water.com. Saratoga is the most recent launch.
Brands live: Poland Spring | Deer Park | Arrowhead | Pure Life | Ozarka | Zephyrhills | Splash | Ice Mountain | Saratoga | Water.com
A single successful relaunch is a project. Nine distinct brands on one foundation is a capability. For a multi-brand portfolio, the value is compounding: every new brand inherits a proven, governed system, launches faster, and stays fully its own, while the organization maintains one platform instead of nine. That is what turns a website into an engine for growth.
Elevate Digital designed, built, and operates the composable, headless multi-brand web platform for Primo Brands Corporation (NYSE: PRMB), which powers nine distinct water brands and the flagship Water.com.
Nine distinct Primo Brands water brands run on one shared platform alongside Water.com: Poland Spring | Deer Park | Arrowhead | Pure Life | Ozarka | Zephyrhills | Splash | Ice Mountain | Saratoga
A composable, headless architecture: the Storyblok headless CMS for content and visual editing, with a Next.js front end. Elevate Digital built and operates it.
Each brand is fully brand-isolated with its own brand-scoped components, design tokens, and content model, while sharing one reusable codebase underneath, distinct identities, no code duplication, one foundation.
Brands launch on the shared foundation with their own components and design tokens. The Pure Life site went live in approximately nine weeks from kickoff, and Saratoga is the most recent brand to launch.
Elevate Digital first consolidated 15 fragmented Primo brand sites into one unified Water.com experience with zero SEO loss and near-100% team adoption in 60 days. See the Water.com flagship case study: Unifying 15 Brands Under One Platform Built for Scale. That build became the foundation the multi-brand portfolio now runs on.