--- title: Nine Brands, One Platform description: "Milestone: Elevate Digital's composable, headless platform now powers nine distinct Primo Brands water brands, Saratoga the latest, plus Water.com, on one shared Storyblok and Next.js foundation. Build once, launch everywhere." image: https://www.elevate-digital.com/hubfs/Primo_Regional-Brands_1080x608_01.jpg --- [![Elevate Brand Refresh Horiz Logo (light over trans)](https://www.elevate-digital.com/hs-fs/hubfs/Elevate%20Brand%20Refresh%20Horiz%20Logo%20(light%20over%20trans).png?width=180&height=48&name=Elevate%20Brand%20Refresh%20Horiz%20Logo%20(light%20over%20trans).png)](https://www.elevate-digital.com/) - [What We Do](https://www.elevate-digital.com/what-we-do) - [AI in Business](https://www.elevate-digital.com/elevate-ai) - [Migration Readiness Assessment](https://www.elevate-digital.com/cms-replatforming) - [Strategic Resourcing](https://www.elevate-digital.com/staffing-talent-solutions) - [How We Think](https://www.elevate-digital.com/how-we-think) - [Who We Are](https://www.elevate-digital.com/who-we-are) - [Job Opportunities](https://www.elevate-digital.com/transformational-talent-resourcing-elevate-your-career-open-roles) - [Contact Us](https://www.elevate-digital.com/contact-us) Signal Commerce Storyblok Platform Modernization # Nine Brands, One Platform ### **Elevate Digital Builds Primo Brands' Composable, Multi-Brand Web Platform on** Storyblok   ![Primo Brands](https://www.elevate-digital.com/hs-fs/hubfs/Logos/Logos_Clients_and_Partners/Client%20Slider%20Logos/Primo%20Brands.png?width=133&height=133&name=Primo%20Brands.png)**PRIMO BRANDS** One Next.js and Storyblok headless CMS foundation, engineered for marketer autonomy, now delivers independent brand sites across the Primo Brands portfolio — with zero SEO loss and near-100% team adoption in 60 days. Elevate Digital July 6, 2026 4 min read Primo Start Reading The Elevate Digital Approach ### Key Numbers - #### 9  Distinct brands live - #### ~9 Weeks to launch a brand - #### 1  Shared codebase - #### 0  Code duplication across brands Elevate Digital has reached a portfolio milestone with Primo Brands Corporation (NYSE: PRMB). The composable, headless web platform it built and operates now powers nine distinct water brands as fully independent, brand-isolated websites, alongside the flagship [Water.com](http://water.com): [Poland Spring,](http://polandspring.com) [Deer Park,](http://deerpark.com) [Arrowhead,](http://arrowheadwater.com) [Pure Life,](http://purelifewater.com) [Ozarka,](http://ozarkawater.com) [Zephyrhills,](http://zephyrhillswater.com) [Splash,](http://splashrefresher.com) [Ice Mountain,](http://icemountain.com) and [Saratoga](http://saratogawater.com)  the latest launch. The story here is no longer a single site. It is repeatability: nine separate brands, each with its own identity, all launching and operating from one shared, reusable foundation. What was proven on Water.com is now a portfolio-wide system, and the engine behind an expanding family of Primo Brands experiences. ## THE FOUNDATION, ALREADY PROVEN The platform began with Water.com, where Elevate Digital consolidated 15 fragmented brand sites into one unified experience with zero SEO loss and near-100% team adoption in 60 days. That flagship build is the foundation everything else now runs on. Read the Water.com flagship case study: [Unifying 15 Brands Under One Platform Built for Scale](https://www.elevate-digital.com/how-we-think-index/water-com-ui-ux-redesign-content-strategy) ### How can one platform power nine distinct brands? Each brand is fully brand-isolated, its own brand-scoped components, design tokens, and content model, while sharing one reusable codebase underneath. That means Poland Spring and Saratoga can look and feel nothing alike, yet both ship from the same foundation. Distinct identities, no code duplication, one platform to maintain.   ### What makes the platform composable and headless? The architecture is fully headless: the Storyblok headless CMS handles content creation, modular page building, and visual editing, and a Next.js front end renders each brand experience. Marketers publish campaigns and pages on their own, no developer tickets, across the entire portfolio.   "This was never about handing Primo a platform. It was about handing Primo's marketers something they would actually run." — Jared Bronz, SVP of Consulting, Elevate Digital ### How fast can a new brand launch on the platform? Because the foundation is reusable, each new brand is a launch, not a rebuild. The Pure Life site went live in approximately nine weeks from kickoff, and Saratoga is the most recent brand to come online, with more in the build pipeline. Speed-to-launch is the point: the platform was designed so the next brand is always faster than the last.   ### Which Primo Brands experiences are live? Primo brands' portfolio of water experiences now run on the shared headless platform, alongside the flagship Water.com. Saratoga is the most recent launch. Brands live: [Poland Spring](http://polandspring.com) | [Deer Park](http://deerpark.com) | [Arrowhead](http://arrowheadwater.com) | [Pure Life](http://purelifewater.com) | [Ozarka](http://ozarkawater.com) | [Zephyrhills](http://zephyrhillswater.com) | [Splash](http://splashrefresher.com) | [Ice Mountain](http://icemountain.com) | [Saratoga](http://saratogawater.com) | [Water.com](http://Water.com) 10 Brands live, including Water.com The headless, iterable foundation that catapulted the rest ## Why this milestone matters A single successful relaunch is a project. Nine distinct brands on one foundation is a capability. For a multi-brand portfolio, the value is compounding: every new brand inherits a proven, governed system, launches faster, and stays fully its own, while the organization maintains one platform instead of nine. That is what turns a website into an engine for growth. ![Primo\_Regional-Brands\_1080x608\_01](https://www.elevate-digital.com/hs-fs/hubfs/Primo_Regional-Brands_1080x608_01.jpg?width=1080&height=608&name=Primo_Regional-Brands_1080x608_01.jpg)   Complimentary Migration Readiness Assessment Book a brief call to see if it's the right [time to migrate](https://www.elevate-digital.com/cms-replatforming) to a composable headless infrasturcture  ## FREQUENTLY ASKED QUESTIONS ### Who built Primo Brands' multi-brand website platform? Elevate Digital designed, built, and operates the composable, headless multi-brand web platform for Primo Brands Corporation (NYSE: PRMB), which powers nine distinct water brands and the flagship Water.com. ### How many distinct brands run on the Primo Brands platform? Nine distinct Primo Brands water brands run on one shared platform alongside Water.com: [Poland Spring](http://polandspring.com) | [Deer Park](http://deerpark.com) | [Arrowhead](http://arrowheadwater.com) | [Pure Life](http://purelifewater.com) | [Ozarka](http://ozarkawater.com) | [Zephyrhills](http://zephyrhillswater.com) | [Splash](http://splashrefresher.com) | [Ice Mountain](http://icemountain.com) | [Saratoga](http://saratogawater.com) ### What technology powers the Primo Brands multi-brand platform? A composable, headless architecture: the Storyblok headless CMS for content and visual editing, with a Next.js front end. Elevate Digital built and operates it. ### How can one platform run multiple brands with distinct identities? Each brand is fully brand-isolated with its own brand-scoped components, design tokens, and content model, while sharing one reusable codebase underneath, distinct identities, no code duplication, one foundation. ### How fast can a new brand site launch on the platform? Brands launch on the shared foundation with their own components and design tokens. The Pure Life site went live in approximately nine weeks from kickoff, and Saratoga is the most recent brand to launch. ### What was the original Water.com project that started the platform? Elevate Digital first consolidated 15 fragmented Primo brand sites into one unified Water.com experience with zero SEO loss and near-100% team adoption in 60 days. See the Water.com flagship case study: [Unifying 15 Brands Under One Platform Built for Scale](https://www.elevate-digital.com/how-we-think-index/water-com-ui-ux-redesign-content-strategy). That build became the foundation the multi-brand portfolio now runs on. On This Page Share Keep Reading ## Related Insights [![The Storyblok Difference: Chaos to Control](https://www.elevate-digital.com/hs-fs/hubfs/Case%20Study%20Assets/Water-screen-5-1024x683.jpg?width=640&height=360&name=Water-screen-5-1024x683.jpg)](https://www.elevate-digital.com/how-we-think-index/blogs/q-and-a-storyblok-adobe-commerce-integration) 1 1 Interview ### [The Storyblok Difference: Chaos to Control](https://www.elevate-digital.com/how-we-think-index/blogs/q-and-a-storyblok-adobe-commerce-integration) Storyblok Alycia Delhaye and Brandon Fieger share how Elevate Digital helped Primo Water boost agility with a smarter Storyblok + Adobe Commerce ... min read [Read more](https://www.elevate-digital.com/how-we-think-index/blogs/q-and-a-storyblok-adobe-commerce-integration) [![1](https://www.elevate-digital.com/hubfs/Elev%20Logo/1.svg)](https://www.elevate-digital.com/) Adoption is our ROI. ### Contact Us [Get in touch](https://www.elevate-digital.com/contact-us) ### Job Openings [View openings](https://www.elevate-digital.com/transformational-talent-resourcing-elevate-your-career-open-roles) ### About Us [Learn More](https://www.elevate-digital.com/who-we-are) ### How We Think [Our Blog](https://www.elevate-digital.com/how-we-think) 10231 Bailey Rd B, Cornelius, NC 28031 [(704) 327-9020](tel:+17043279020) [info@elevate-digital.com](mailto:info@elevate-digital.com) - [Accessibility](https://elevate-digital.com/accessibility-statement) - [Privacy](https://elevate-digital.com/privacy-policy) - FAQs - Terms of Service © 2026 Elevate Digital. 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