---
title: Digital Experience | Streamlined Scheduling and Performance | Take 5
description: Elevate Digital rebuilt Take 5's website, enhancing performance and improving the scheduling process for a seamless user experience in car care services.
---

[How We Think | Elevate Digital](https://www.elevate-digital.com/how-we-think-index)

# [Digital Experience | Streamlined Scheduling and Performance | Take 5](https://www.elevate-digital.com/how-we-think-index/digital-experience-streamlined-scheduling-and-performance-take-5)

 Written by [Elevate Digital](https://www.elevate-digital.com/how-we-think-index/author/elevate-digital) | May 5, 2026, 9:05:14 PM

*Last updated: June 2026*

Take 5 Oil Change is a Driven Brands company with hundreds of service locations across the US, built around fast, no-appointment oil changes and routine maintenance. The engagement covered a full website migration: from a legacy front-end to Next.js and Contentful, and redesigning the scheduling and navigation experience, remediating SEO across the full site. The project kicked off in June 2024. Site launched September 3, 2024.

## The Problem

Take 5 had a website that looked functional, but couldn't perform where it mattered. Core Web Vitals: Failed. Lighthouse scores sat in the 20s–40s. LCP on key pages hit 29 seconds. Total Blocking Time exceeded 11 seconds. Customers looking for a quick oil change were met with a scheduling flow that required too many steps and pages too slow to load before they dropped off.

SEO rankings had stalled at position 8 for primary search terms. Traffic was flat. And the content team had no path to self-service — every update required a developer ticket, making campaign execution slow and dependent on engineering capacity that wasn't built to handle it.

## The Work

Elevate migrated the platform to Next.js and Contentful, replacing the legacy architecture with a headless CMS and modern front-end framework built for performance and content autonomy.

Performance. Structural issues were addressed at the root: server-side rendering, critical load path optimization, and resolution of the architectural problems producing failing Core Web Vitals. Over 400 pages were rebuilt and migrated into Contentful using a defined component system (Elements, Frames, Blocks, Containers, Pages) developed in Storybook.

Scheduling and navigation. The booking experience was redesigned to reduce friction across the most common user paths — from landing to location selection to appointment confirmation.

The site launched September 3, 2024, with a documented rollback plan — never needed. Post-launch, a production UAT matrix verified all live pages across front-end, functional, schema, header/meta, and GTM dimensions. Content team training was delivered at launch.

## Results

- ### Lighthouse Performance: 26 → 98
- ### Best Practices: 54 → 100
- ### Core Web Vitals: Failed → Passed
- ### LCP: 29.0s → 1.4s; FCP: 6.3s → 1.3s; Speed Index: 16.3s → 1.3s
- ### Total Blocking Time: 11,530ms → 170ms
- ### Position 8 → Position 4 on primary keywords within 30 days

## Portfolio: Scheduling Redesign

[View full post](https://www.elevate-digital.com/how-we-think-index/digital-experience-streamlined-scheduling-and-performance-take-5)

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